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Original Collection

LA Lyft Bucket Hat

LA Lyft Caps

LA Lyft Barbell Club

LA Original Bases

LA Original Crop

LA Original Shorts

LA Original Trackie

LA Original Heavy Hood/Crew

LA Original Tee

Just do it.
Get some sunshine in your eyeballs!
Get some air in your lungs!
#wearestrength

Just do it.
Get some sunshine in your eyeballs!
Get some air in your lungs!
#wearestrength

Since I was late to the party with the Loud Shirt day, I wasn’t expecting much.
But we had an order! Wooooo!
•
So along with my donation $20 has gone to the Pink Shirt day campaign 🩷
Community Collection doing its thing.

Since I was late to the party with the Loud Shirt day, I wasn’t expecting much.
But we had an order! Wooooo!
•
So along with my donation $20 has gone to the Pink Shirt day campaign 🩷
Community Collection doing its thing.

We’re due for one of these.
I love laughing at myself editing these every time!
Gotta laugh at yourself right?!
•
Anyways, enjoy my little update!
We’ve got some things in the works, but I’m not going to let you know what they are just yet…
•
#wearestrength

We’re due for one of these.
I love laughing at myself editing these every time!
Gotta laugh at yourself right?!
•
Anyways, enjoy my little update!
We’ve got some things in the works, but I’m not going to let you know what they are just yet…
•
#wearestrength

I’m excited to see all of the colour combos!
Which one suits you?!
•
#wearestrength

I’m excited to see all of the colour combos!
Which one suits you?!
•
#wearestrength

✨no pump covers were hurt during the making of this.

✨no pump covers were hurt during the making of this.

You saw the set on the story, but first I had to jump on this audio!
Loves bench day.
•
#wearestrength

You saw the set on the story, but first I had to jump on this audio!
Loves bench day.
•
#wearestrength

When do we need it? Now
When do we want it? Now
What colour combo do you want? ⬇️
#wearestrength

When do we need it? Now
When do we want it? Now
What colour combo do you want? ⬇️
#wearestrength

The Strength Club.
Which combo are you wearing?
•
#wearestrength

The Strength Club.
Which combo are you wearing?
•
#wearestrength

COMING SOOOOOOOON!!
•
You want options.
So we made 9:
Three base colours +
Three print colours =
The perfect combo of pre-gym warmth and post-lift comfort.
•
Match your mates,
Clash on purpose,
Forget the memo, or pretend you got it.
•
The Strength Club is coming soon.
You in?
•
⬇️ Drop your favourite combo below ⬇️
•
#wearestrength

COMING SOOOOOOOON!!
•
You want options.
So we made 9:
Three base colours +
Three print colours =
The perfect combo of pre-gym warmth and post-lift comfort.
•
Match your mates,
Clash on purpose,
Forget the memo, or pretend you got it.
•
The Strength Club is coming soon.
You in?
•
⬇️ Drop your favourite combo below ⬇️
•
#wearestrength

Now trends are fun and all…
but this one needed some strength representation.
•
We’ve seen the leisure clubs, the running clubs, the lifting clubs,
but if we’re all joining something,
make it The Strength Club.
•
Made to move.
Built to lift.
Worn with intent.
•
#wearestrength

Now trends are fun and all…
but this one needed some strength representation.
•
We’ve seen the leisure clubs, the running clubs, the lifting clubs,
but if we’re all joining something,
make it The Strength Club.
•
Made to move.
Built to lift.
Worn with intent.
•
#wearestrength

The most awesome part of this journey is seeing you guys wanting to support different causes!
•
The Community Collection doing what it is intended to do! Support others!
Appreciate you guys!
•
Every Community Collection tee donates $5 from your purchase and $5 from the profits to a nominated charity. So that’s $10 from every tee!
•
#wearestrength

The most awesome part of this journey is seeing you guys wanting to support different causes!
•
The Community Collection doing what it is intended to do! Support others!
Appreciate you guys!
•
Every Community Collection tee donates $5 from your purchase and $5 from the profits to a nominated charity. So that’s $10 from every tee!
•
#wearestrength

Now I know I’m extremely late to the party with this one.
But this Friday is Pink Shirt Day!
This design was hand drawn by me a few years back.
So I decided to bring it to life, this one is for every lifter who believes the gym is a safe space.
•
Proud to bring this Pink Shirt Day T-shirt to life for the Community Collection.
•
Another Mental Health foundation donation tee!
•
Be A Gym Buddy, Not A Gym Bully.
Order yours in the next few days to receive it by Friday 🫶🏻🩷

Now I know I’m extremely late to the party with this one.
But this Friday is Pink Shirt Day!
This design was hand drawn by me a few years back.
So I decided to bring it to life, this one is for every lifter who believes the gym is a safe space.
•
Proud to bring this Pink Shirt Day T-shirt to life for the Community Collection.
•
Another Mental Health foundation donation tee!
•
Be A Gym Buddy, Not A Gym Bully.
Order yours in the next few days to receive it by Friday 🫶🏻🩷

Since we’re all decked out in Lyft gear now, all I need is underwear…
•
Testing everything with some pause squats and one of my fav Thicc shirts, training is good, especially in good activewear.
Striving for the best.
Designed, not bought.
•
#wearestrength

Since we’re all decked out in Lyft gear now, all I need is underwear…
•
Testing everything with some pause squats and one of my fav Thicc shirts, training is good, especially in good activewear.
Striving for the best.
Designed, not bought.
•
#wearestrength

Sample, sample and sample some more!
Just keeping things real over here!
•
Designed, not bought
•
#wearestrength

Sample, sample and sample some more!
Just keeping things real over here!
•
Designed, not bought
•
#wearestrength

Ka Chow 🏎️
If you missed it…
•
We’re still going strong over here with the Aesthetics Collection!
•
Got a slogan idea? Keen to hear em!
Someone out there would love to wear it.
•
#wearestrength

Ka Chow 🏎️
If you missed it…
•
We’re still going strong over here with the Aesthetics Collection!
•
Got a slogan idea? Keen to hear em!
Someone out there would love to wear it.
•
#wearestrength

Remember this?
There were a number of you who were keen for this design and also a few curious ones.
•
Well, the XX Smiley design is now live!
Available in both Heavy and Light Stonewash Tee, and a Heavy Hoodie!
•
Go get one! From the Lymited Collection 👀
#wearestrength

Remember this?
There were a number of you who were keen for this design and also a few curious ones.
•
Well, the XX Smiley design is now live!
Available in both Heavy and Light Stonewash Tee, and a Heavy Hoodie!
•
Go get one! From the Lymited Collection 👀
#wearestrength

GLAD YOU’RE HERE.
Not just a shirt, a reminder.
•
Some days, showing up is the strongest thing you can do.
This tee was made for those days.
•
As part of our Community Collection, $5 from your purchase and $5 from our profits will go directly to I Am Hope, helping people in NZ access the mental health support they deserve.
•
Printed in-house. Worn with purpose.
Limited time only!
Available in Sage and Orchid, both men’s and woman’s styles.
•
Shop at lyftathletica.com
Let someone know you’re glad they’re here.

GLAD YOU’RE HERE.
Not just a shirt, a reminder.
•
Some days, showing up is the strongest thing you can do.
This tee was made for those days.
•
As part of our Community Collection, $5 from your purchase and $5 from our profits will go directly to I Am Hope, helping people in NZ access the mental health support they deserve.
•
Printed in-house. Worn with purpose.
Limited time only!
Available in Sage and Orchid, both men’s and woman’s styles.
•
Shop at lyftathletica.com
Let someone know you’re glad they’re here.

First training session thoughts: Great.
Will test the thick strap bra and front seam leggings next!
#wearestrength

First training session thoughts: Great.
Will test the thick strap bra and front seam leggings next!
#wearestrength

I made a mistake…
One of our March-only community tees—“Girl Strong”, was accidentally left on the site.
And someone just bought it.
•
It was originally created for Endometriosis Awareness Month, and with every sale, we donated $10 to Endometriosis NZ.
•
So, even though it wasn’t meant to still be live… that’s another $10 going to a great cause.
No regrets there.
•
Thank you for the unexpected reminder that these tees matter.
#wearestrength

I made a mistake…
One of our March-only community tees—“Girl Strong”, was accidentally left on the site.
And someone just bought it.
•
It was originally created for Endometriosis Awareness Month, and with every sale, we donated $10 to Endometriosis NZ.
•
So, even though it wasn’t meant to still be live… that’s another $10 going to a great cause.
No regrets there.
•
Thank you for the unexpected reminder that these tees matter.
#wearestrength

Accessories? Never heard of her…
❤️Like if this is you too, or tag a gym mate who always skips accessories.
•
#flourishengagementchallenge

Accessories? Never heard of her…
❤️Like if this is you too, or tag a gym mate who always skips accessories.
•
#flourishengagementchallenge

Well I forgot that Instagram only puts up 1.5min reels, soooo here’s the rest! Lol

Well I forgot that Instagram only puts up 1.5min reels, soooo here’s the rest! Lol

I love seeing my manufacturer bring my rambles and ideas to life! We’ll try these all on and see what needs to change or not change!

I love seeing my manufacturer bring my rambles and ideas to life! We’ll try these all on and see what needs to change or not change!

The next game has begun!
Keen to hear your input for the accessories!
I have already begun the testing phase with an awesome manufacturer!
Comment your thoughts, but first here’s mine ⬇️
•
🏋🏼‍♀️ Knee sleeves I use a combo, Stiff for Powerlifting and Soft for weightlifting, wraps can go in the bin lol.

🥋Belt, I currently use a 4” 10mm one for Powerlifting and a soft Velcro one for weightlifting.

⌚️Wrist wraps, I prefer short soft wraps for my bendy wrists.
•
Ok there’s mine! Let me know yours ⬇️
#flourishengagementchallenge

The next game has begun!
Keen to hear your input for the accessories!
I have already begun the testing phase with an awesome manufacturer!
Comment your thoughts, but first here’s mine ⬇️
•
🏋🏼‍♀️ Knee sleeves I use a combo, Stiff for Powerlifting and Soft for weightlifting, wraps can go in the bin lol.

🥋Belt, I currently use a 4” 10mm one for Powerlifting and a soft Velcro one for weightlifting.

⌚️Wrist wraps, I prefer short soft wraps for my bendy wrists.
•
Ok there’s mine! Let me know yours ⬇️
#flourishengagementchallenge

Round 2 samples are here! I cannot wait to try these on!
Standby for the unpack vid 🫶🏻
•
#wearestrength

Round 2 samples are here! I cannot wait to try these on!
Standby for the unpack vid 🫶🏻
•
#wearestrength

When the embroider machine plays ball it’s great.
The constant watching to make sure it does do great is another thing.
•
#wearestrength

When the embroider machine plays ball it’s great.
The constant watching to make sure it does do great is another thing.
•
#wearestrength

The gym has taught me that you can give everything but there are always setbacks you need to overcome.
Strength isn’t just physical - it’s mental too.
•
Share yours below ⬇️
•
#wearestrength #flourishengagementchallenge

The gym has taught me that you can give everything but there are always setbacks you need to overcome.
Strength isn’t just physical - it’s mental too.
•
Share yours below ⬇️
•
#wearestrength #flourishengagementchallenge

Calibrated, Steel or Bumpers…
The type of plates doesn’t matter.
What counts is what you put on the platform.
You can argue bounce, whip, or clang all you want…
•
Hot take: Just lift the damn weight.
•
Drop your plate preference below ⬇️
•
#wearestrength #casuallyftwear
#flourishengagementchallenge

Calibrated, Steel or Bumpers…
The type of plates doesn’t matter.
What counts is what you put on the platform.
You can argue bounce, whip, or clang all you want…
•
Hot take: Just lift the damn weight.
•
Drop your plate preference below ⬇️
•
#wearestrength #casuallyftwear
#flourishengagementchallenge

You squat, bench, and deadlift for months on end.
Same bar. Same plates. Same routine.
Over and over and over…
•
Until the one moment where it all clicks.
Where the crowd rises.
And it’s just you and the bar.
•
This is why we do it.
#WeAreStrength #Powerlifting #LyftAthletica #PlatformReady #StrengthInReps #flourishengagementchallenge

You squat, bench, and deadlift for months on end.
Same bar. Same plates. Same routine.
Over and over and over…
•
Until the one moment where it all clicks.
Where the crowd rises.
And it’s just you and the bar.
•
This is why we do it.
#WeAreStrength #Powerlifting #LyftAthletica #PlatformReady #StrengthInReps #flourishengagementchallenge

Hope everyone has a very happy Easter and use that chocolate as pre training carbs, you deserve it.
🐰🍫
#wearestrength

Hope everyone has a very happy Easter and use that chocolate as pre training carbs, you deserve it.
🐰🍫
#wearestrength

Not everything needs to be Panic At The Gym.
Sip it. Let it build. Save the chaos for the PR.
•
Also yes… caffeine actually takes 30–45 mins to hit.
You’re not “feeling it,” you’re just stressed.
•
#flourishengagementchallenge

Not everything needs to be Panic At The Gym.
Sip it. Let it build. Save the chaos for the PR.
•
Also yes… caffeine actually takes 30–45 mins to hit.
You’re not “feeling it,” you’re just stressed.
•
#flourishengagementchallenge

Oh.

Oh.

She’s a tough one, but I wanna know!
Also tag your spotters! Who you gonna call?
•
#flourishengagementchallenge

She’s a tough one, but I wanna know!
Also tag your spotters! Who you gonna call?
•
#flourishengagementchallenge

Ok ok, Focussed Front, Strong Back. Yes.
But the rebel in me thought this design belonged purely on the front.
•
Who let the Dawgs out…
•
Available in the Graphics Collection in Oversized and Standard Tee!

Ok ok, Focussed Front, Strong Back. Yes.
But the rebel in me thought this design belonged purely on the front.
•
Who let the Dawgs out…
•
Available in the Graphics Collection in Oversized and Standard Tee!

Part of the Graphics Collection, but not for long.
Pump Covers with sick designs made here in NZ
•
Available with a Purple, Blue or Red/Brown design to suit you.

Part of the Graphics Collection, but not for long.
Pump Covers with sick designs made here in NZ
•
Available with a Purple, Blue or Red/Brown design to suit you.

Don’t hold back, no judgement in the comments.
They may help you with your gains…
#flourishengagementchallenge

Don’t hold back, no judgement in the comments.
They may help you with your gains…
#flourishengagementchallenge

Welcome, happy to have you here.
#wearestrength
#buildyourbrandwithflourish

Welcome, happy to have you here.
#wearestrength
#buildyourbrandwithflourish

Let’s goooooo!
Aka LASCooooooo!
#buildyourbrandwithflourish

Let’s goooooo!
Aka LASCooooooo!
#buildyourbrandwithflourish

Aha, whoops.

Aha, whoops.

Real lifters. Real feedback. Real strength.
Join the movement and feel the difference.
•
Have you bought from us? Would you like to leave your own comment?
Drop it below ⬇️
#WeAreStrength #CasualLyftwear
#buildyourbrandwithflourish

Real lifters. Real feedback. Real strength.
Join the movement and feel the difference.
•
Have you bought from us? Would you like to leave your own comment?
Drop it below ⬇️
#WeAreStrength #CasualLyftwear
#buildyourbrandwithflourish

The only way is to wear a cool unique piece of clothing that speaks and oozes strength.
You know what I mean.
•
If you love graphics tees, I gotchu
If you love the arty vibes, I gotchu.
•
Only and only for the month of April.
You know where to find them 🛍️

The only way is to wear a cool unique piece of clothing that speaks and oozes strength.
You know what I mean.
•
If you love graphics tees, I gotchu
If you love the arty vibes, I gotchu.
•
Only and only for the month of April.
You know where to find them 🛍️

Finally gathered all the info together from my first samples and chucked it into a document for my manufacturer!
A few tweaks and a whole new piece.
We’ll see what they bring out!
•
Bring on round 2!
#buildyourbrandwithflourish

Finally gathered all the info together from my first samples and chucked it into a document for my manufacturer!
A few tweaks and a whole new piece.
We’ll see what they bring out!
•
Bring on round 2!
#buildyourbrandwithflourish

Ok ok ok, come play along with me!
I love hearing all about people’s pain points with activewear and what they love too!
Comment your thoughts, but first I’ll comment mine ⬇️
•
👖 Leggings, I love a front seam, purely for me I’ve never had any luck with non-front seam leggings staying in place..

👙 Bras, I don’t mind either straps, but I have found too many straps are a nightmare when one turns the wrong way…

🩳 Shorts, I like the 6inch for walking and general wear (Casual Lyftwear), but I also like the 4inch for squats so I can get my knee sleeves up onto the thighs!
•
Ok there’s mine! Let me know yours ⬇️
#buildyourbrandwithflourish

Ok ok ok, come play along with me!
I love hearing all about people’s pain points with activewear and what they love too!
Comment your thoughts, but first I’ll comment mine ⬇️
•
👖 Leggings, I love a front seam, purely for me I’ve never had any luck with non-front seam leggings staying in place..

👙 Bras, I don’t mind either straps, but I have found too many straps are a nightmare when one turns the wrong way…

🩳 Shorts, I like the 6inch for walking and general wear (Casual Lyftwear), but I also like the 4inch for squats so I can get my knee sleeves up onto the thighs!
•
Ok there’s mine! Let me know yours ⬇️
#buildyourbrandwithflourish

How cool was last months Community Collection Tee?
We had 4 Website Orders, 1 Manual Order and the 2 tees for Tash: @y_t_ms and I!
$70 donated to Endometriosis NZ 💛
•
Appreciate your guys support with these Community Tees!
What’s next?

How cool was last months Community Collection Tee?
We had 4 Website Orders, 1 Manual Order and the 2 tees for Tash: @y_t_ms and I!
$70 donated to Endometriosis NZ 💛
•
Appreciate your guys support with these Community Tees!
What’s next?

The Art Collection.
Available all of April, and then gone.
Get in quick. See it? Buy it.
One offs, unique pieces, limited sizes.
•
“Add it to my cart”

The Art Collection.
Available all of April, and then gone.
Get in quick. See it? Buy it.
One offs, unique pieces, limited sizes.
•
“Add it to my cart”

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@lyft.athletica

Lyfting is Black and White,
until you get Reds

Address

Tauranga, NZ

Contact

lyft.athletica@hotmail.com

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©2024 by The Kreativ Human.

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